The GHD advert could take quite a religious root as the connotations with suggest: There are 3 men in the advert poster, all of which are bowing down to the lady who is the main character in the poster. This could connotate that the 3 men are in fact the 3 wise men bowing down to the virgin mary.
Babies that look like cupids are flying over the woman while holding a halo over the woman's head, the same type of halo you can find above the virgin mary in some paintings.
The men are worshipping her like she is their religion, like her hair and the products she used to style it should be a new religion, relating back to the advert when it reads "a new religion".
The woman looks like she has just walked down from somewhere into this grotty landscape, this could connotate that she has just walked down from heaven into the depths of hell.
The 3 men praising her are possibly pleading her to take them back up to heaven with her.
Connotating that with the hair she has, she is seen as a goddess, an angel, she still looks good no matter where she goes.
You can connect the title "urban angel" back to the advert by saying how the setting is in an urban landscape with skateboarders just minding their own business when suddenly this woman comes along and they are mesmerised by her beauty.
"Made, not born" connotates that just by using this product this woman has been made into this goddess, suggesting that this product makes you into your own goddess.
The fact that the men are wearing skull and cross bones backs up the heaven and hell theory even more, connotating that they are evil,they want this product to make them into something beautiful like it has done for the woman.
The woman is standing quite confident, like this product has made her feel more superior than the men, she looks down at the men as if showing authority over them. Because they don't have this product they are weak.
The woman's dress is red which could connotate that she is dangerous, but because of this product she is still seen as a goddess and is still accepted into heaven.
C
ReplyDeleteAmber you have analysed the advert successfully using media terminology accurately and confidently. You have gone into a readonable level of detail.
> Don't forget anchorage - although you make reference to it, you don't actually use the term.